Millions of dollars are spent every year finding out what you want and developing creative ways to sell it to you. At the CIAA, corporate branding is everywhere. The most aggressive advertisements are by Ford, McDonalds, Coors, and Colgate. If you watch television or listen to the radio, there’s a good chance you’ve seen or heard one of the McDonalds’” Deeply Rooted” ads aimed at African-Americans.
Are these advertisements amusing and effective or polarizing and insulting?
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on Apr 7th, 2009 at 12:42 pm
I believe that if you identify with the culture they are trying to represent, they may strike a chord with you. Hence, they are effective for the market they are targeting with the spots. I also don’t believe that you have to be black to identify with a family eating dinner or friends fist bumping. In my opinion they are a good way for McDonalds to expand their branding efforts to be more inclusive of different cultural backgrounds and segements of society.
Charles Bryant
http://www.urbanmarketingnetwork.com
on Aug 18th, 2009 at 7:24 pm
The Progressive commercial also:The part about power to the people,the price gun,and the pound.